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The first Atlantic salmon grown entirely on land are now landing on grocery store shelves, marketed as a sustainable alternative to salmon grown in ocean-based net pens. The land-based Atlantic salmon, branded under the name Kuterra, is being distributed by Albion Fisheries and sold at 140 Safeway stores in B.C. and Alberta.

Atlantic salmon grown in net pens is red-listed by sustainable seafood groups SeaChoice and Ocean Wise for its impact on wild salmon and the use of antibiotics and pesticides in production.